Creative Cloggy is active where business and creativity overlap through two sub-brands ‘creativity in business’ and ‘business in creativity’.
Creativity in Business
Creative Cloggy (CC) works with the believe that - in the long term - companies will be more profitable and organizations will be more successful if they put their energy in innovation in stead of repeating the same - sometimes successful - business.
CC develops innovative projects for companies and institutes that are looking for new ideas, products and services. CC applies design thinking as innovation method. This is a method (or a process - if you like) through which complex problems with a lot of different facets can be met.
Having worked with various designers, and with businesses who understand the potential of design thinking, I experienced first hand what design can do to develop innovative projects with(in) different companies and for societal challenges.
Besides developing projects with clients who seek ways to change/ innovate their services and products, Creative Cloggy initiates it’s own projects.
Business in Creativity
Creative Cloggy offers business consultancy services to creative companies through its agency. Understanding the way international creative companies work, we offer a broad range of business related services. We advise, support or insource in order for you to run your company better, more efficient and more profitable and to get closer to your aims. Having worked in famous international creative agencies, we know how to support you from a practical perspective.
In our agency, we collaborate with a vast range of experts ranging from legal advisors to business consultants.
Our services include;
Gaining insight in your business. How to run my business better, more efficient, more profitable, more sustainable. How can I position my business in a better way? CC creates an overview, gives you insight and can support creative companies. CC can apply the Creative Biz Scan™ to see how you can organize your business in different ways.
Business Development. For us, business development includes defining new business models, check the (economic) viability of different business cases. Sometimes outside funding through subsidies is available. CC offers you a range of services from a funding quick scan, to a complete execution of a fundraising strategy. But bare in mind that we believe that applying a different business model is much more satisfactory and sustainable in the long term, then finding.
Strategy development. What direction is your business going? In what kind of markets are there opportunities, in which new (international) markets are there chances for your services? CC can explore these questions for you, and develop/ execute this strategy.
Financial stuff. How is your business really doing (not only turn-over, but as well profit wise? As an entrepreneur you usually keep track of your turnover/sales. But how profitable are you? What ‘s your overall cash-flow situation and which parts of the business are a cash drain? Do you have the financial means to invest? Smaller creative businesses especially don't have these insights. We provide services to help you better understand your true financial position
Human Development. We can support you with practical questions: What should we take into account when I hire an (international) employee. What do we do if an employee became –long term –ill. How to develop our Human Development department?
Contracts. We can support you if you need to draft, negotiate your international contracts. Or if you want to have a second opinion on a contract send to you.
PR
Training. On all above subjects we can as well provide you and your company required training.
What's in a name?
Cloggy is an international nick-name for people from the Netherlands, as the founder is. And even though wearing wooden shoes is rather adventurous and one needs to be extremely creative to actually walk with a comfortable feeling, I use cloggy in the sense of entrepreneurs who let anything grow and do business/ earn money with it.