Business in Creativity 

Creativity in Business

Creative Cloggy is active where business and creativity overlap. Creative Cloggy works with the believe that - in the long term - companies will be more profitable and organisations will be more successful if they put their energy in innovation in stead of repeating the same - sometimes successful - business. The process of design thinking (which incorporates creativity and business with a human centered perspective) will create unexpected products and services.

And therefore I formulate - together with prospects (companies and other organisations) - projects and assignments that want to use design thinking to innovate.

Next to that I develop own projects, products and services with partnering companies. 

Last but not least I bring business to creative companies. I advise/ execute with a focus on Business Development, Fundraising, PR and strategic organisational activities. 

What's in a name? 

Cloggy is an international nick-name for people from the Netherlands, as the founder is. And even though wearing wooden shoes is rather adventurous and one needs to be extremely creative to actually walk with a comfortable feeling, I use cloggy in the sense of entrepreneurs who let anything grow and do business/ earn money with it. 

Marieke Rietbergen is founder of Creative Cloggy. Marieke enjoys to develop - together with a prospect or partner - innovative (design) projects that use design thinking to develop products, services and practices. She aims to bring business and creativity together to create excitement and innovation. 

Marieke worked for five years full-time at OMA/AMO, where she acted as Business Manager for the Managing Partner. Nowadays she still executes a small set of tasks for him. She started to work at OMA/AMO as business developer and fundraiser for OMA's famous think-tank AMO.

Before working at OMA she was a project leader at the Knowledgeland Foundation, one of the most pro-active, innovative think-tanks in the Netherlands. 

Marieke Rietbergen is board member of Greenpeace The Netherlands and is an advisors to the 4Kenia foundation.

Marieke received degrees in political sciences (international relations) from the University of Amsterdam and occupational therapy from the University of Applied Sciences (HvA) in Amsterdam. 

Creative Cloggy collaborators with a vast range of companies and people on exiting projects.